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PROBLEM: I've chosen a promising solution, but I don't know if it actually fits the problem my customer cares about.
To find a solution people would want to pay for, ensure it actualky solves the problem
Step 2 - Test Problem–Solution Fit
In Step 1, you explored three possible solutions and selected the Most Promising Solution.
But promising doesn’t mean proven. Your solution may sound logical to you because it draws on your expertise., but the real question is whether it meaningfully addresses the customer’s problem.
A solution can be:
technically good but irrelevant
useful but not important enough
capable of solving only part of the problem
based on an assumption about what customers need
So before you turn the solution into a complete offer, you need to examine the fit between the Customer’s Problem and Your Proposed Solution
The question is not, is my solution a good idea? It’s: Does this solution meaningfully address the problem this customer needs to solve?
The EVUNN Mindset Shift
From My Solution Makes Sense to My Solution Fits Their Problem
Experts naturally evaluate ideas from their own perspective like: This is what I know how to do. Or this should help them. Or I’ve used this approach before.
But your expertise doesn’t prove that the solution fits the customer’s situation.
Instead, ask: What part of the customer’s problem does this solution address? Which pain does it relieve? Which desired gain does it support? What important part of the problem does it leave unresolved?
You’re not trying to prove your idea is right. You’re trying to discover how well it fits.
Recommended Book for this Step : Value Proposition Design
Author: Authors: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda & Alan Smith
|Buy Book at the Bookshop
In Step 1, you used this book to explore possible solutions.
Now you use the concept of Fit to examine whether your Most Promising Solution actually connects to what the customer needs.
The Value Proposition Canvas connects:
Customer Profile
Jobs
What the customer is trying to accomplish.
Pains
What makes that difficult, frustrating or risky.
Gains
What they want to achieve or experience.
with:
Value Map
Products & Services
What you’re proposing to provide.
Pain Relievers
How your solution addresses their pains.
Gain Creators
How your solution helps create their desired gains.
The objective is to find a meaningful connection between the two.
Which Parts Of The Book Should You Read?
You don’t need to read the entire book again. Focus on:
1.1 Customer Profile Review
Go back to:
Jobs
Pains
Gains
Much of this already exist from Phase 1.
Your task is to make sure you’re still solving the right problem for the right customer.
1.2 Value Map (Essential)
Review:
Products & Services
Pain Relievers
Gain Creators
Use this to examine exactly how your Most Promising Solution is supposed to create value.
1.3 Fit ( Essential)
This is the most important section for Step 2.
Focus on whether your Value Map actually addresses the Customer Profile.
3.1 What To Test (Recommended)
Use this section to identify the assumptions behind your proposed solution.
Ask:
“What must be true for this solution to actually work for the customer?”
3.2 Testing Step-by-Step (Recommended)
Use this as a reference for thinking about how those assumptions could eventually be tested.
3.3 Experiment Library (Skim)
You don’t need to study every experiment. Use it only when you need an idea for testing a specific assumption.
3.4 Bringing It All Together (Recommended)
Useful for connecting your customer profile, value map and testing process.
What You Can Skip For Now
You can skip:
2.5 Finding The Right Business Model
Business model development isn’t the focus of this step.
2.6 Designing In Established Organizations
Not central to the expertise-based businesses EVUNN is helping build.
4. Evolve
This is more relevant after you’ve developed and tested the business.
Your Step 2 Outcome will be:
By the end of this step after going through the recommended chapters and impkementing this step with EVUNN Solution-Fit toolkit, you should have:
Your Most Promising Solution
The specific customer problem it addresses
The customer jobs, pains and gains it connects to
The specific pain relievers and gain creators
The gaps in the solution
Your key assumptions
The evidence you currently have
A Problem–Solution Fit Decision
Now, it’s time to test what you’ve designed.
You have a solution in mind. Now put it against the problem you uncovered and see if the two actually fit.
EVUNN Execution Toolkit
EVUNN Execution ToolkitProblem–Solution Fit Canvas
Ready to test whether your solution actually fits the problem?
The EVUNN Problem–Solution Fit Canvas helps you check whether your solution addresses the problem your customer cares about and where it may still fall short.
Do this before you invest more time building. Otherwise, you could end up with a solution that looks right on paper but doesn’t solve the problem well enough.
One Payment of ₦5,500 or $4.25 . All Stage 1 Toolkits. Yours For Life.
No monthly subscription. No recurring fees. Just the tools you need to execute
What Should I Do Next?
If you have implemented this step, by now you should have a solution that has been examined against the problem.
But solving a problem isn’t necessarily the customer’s ultimate goal.
The customer isn’t simply trying to remove a problem. They’re trying to get somewhere better.
So the next question is: What meaningful result does this customer actually want to achieve?
Next? Step 3: Define The Customer Outcome
The question we’re now going to answer in the next step is: What does success look like for the customer?
That outcome will become the foundation for the transformation you eventually build into your offer.
