review Review: My Honest Review – All in one Business Automation Tool


Hi. This is Chinny. Today, I will take you through a detailed comprehensive review based on my experience of using this all in one business growth tool.

Finding the right platform to streamline business operations and drive growth can be akin to finding a needle in a haystack.

 Amidst the quest for efficiency and effectiveness, emerges as a contender, promising an all-in-one solution for entrepreneurs seeking to establish and expand their digital presence.

What exactly is, and does it live up to the hype? Is worth it?  In this in-depth review, we delve into the heart of, dissecting its features, functionalities, and overall suitability for businesses of all shapes and sizes.

From website building to email marketing, sales funnel optimization to e-commerce management, we leave no stone unturned in our exploration of this multifaceted platform.

Join me as I uncover everything you need to know about’s capabilities,  its strengths, weaknesses, and everything in between. 

Whether you’re a seasoned entrepreneur looking to streamline your operations or a budding startup seeking the perfect launchpad, this review aims to equip you with the knowledge and insights necessary to make an informed decision.

So, let’s dive into the world of and discover whether it’s the missing piece to your online business puzzle.

Table of Contents

What is

what is better than systeme io is an all-in-one platform designed to empower entrepreneurs and small businesses to succeed online. 

It seamlessly integrates essential tools and features to streamline every aspect of your online business, from building your website and creating sales funnels to automating your email marketing campaigns, creating courses, selling products online, building an online community and managing your affiliate program.

With, you have EVERYTHING (this is not an exaggeration) you need to launch, grow, and scale your online business all in one place. 

Whether you’re a solopreneur, freelancer, or small business owner,’s intuitive interface, drag-and-drop builders, and robust features make it easy for you to create a professional online presence, attract and convert customers, and maximize your revenue potential for just $27 . . .and it comes with a free plan that you can start with and upgrade later.

You don’t need to learn how to use many other software to be able to run your business if you are using It helps to reduce the time you spend on learning how to use different software . . .and the cost of purchasing several software too.

If you pay for using our link, you will also gain access to my step by step video tutorials on how to setup plus a free copy of my course “From Zero to 7 Figure brand that will help you create an automated sales funnel in your business . . . helping you to make money while you sleep.

Disclosure: if you make a purchase using our links, we are compensated at no extra cost to you reviews and User Feedback

We recommend only business tools we have tested and have seen help other entrepreneurs grow their businesses. We used to build the sales funnel for this site and also use it fully for one of our brands. So, we only recommend what we know will work for your business.

Here are some of the success stories of businesses using review

MailChimp and ConstantContact Bye

“This company is incredibly responsive and efficient! They promptly address inquiries and provide effective solutions. When I initially turned to the platform seeking alternatives to MailChimp and ConstantContact, I was pleasantly surprised to discover a wealth of additional features. Not only does their email system perform admirably, but I can also effortlessly construct sales funnels, offer courses for sale, and establish automated email sequences for new subscribers. The only aspect I find lacking is a more robust CRM. However, the platform does offer a convenient option for selling courses through affiliates. I highly recommend getting “certified” on their platform—it’s a swift, straightforward process that yields significant benefits.”


This software suite is almost perfect.

“This software suite offers outstanding value for its price. The team behind it demonstrates a genuine commitment to enhancing the product.

My only suggestion for improvement would be to implement a partner split program within their affiliate program. This would incentivize a broader range of individuals, including coaches who may not be affiliate marketers, to promote Specifically, awarding credit to both the first signup via email and the last cookie leading to the sale would greatly expand the pool of potential promoters.”

Chris Fox

Say Good bye to costly platforms

“Absolutely happy about! 🚀

For affiliate marketers like myself, discovering an all-in-one tool has been a game-changer.

The free plan alone offers an incredible package—landing pages, sales funnels, domain connection—all without denting your wallet. 💰

In contrast to its pricier counterparts,’s $27/month plan covers everything you’d typically shell out $97 for elsewhere. 😲

The seamless ability to create membership sites, online courses, and blogs is a huge victory. 🏆

While it continues to evolve, the undeniable value for money remains. Although integration options may be limited, for an all-encompassing marketing system, it’s my top recommendation. 🌟

Give the free plan a try and experience the benefits! ✨


Jose Coenraad

I love this platform

I’m thrilled with this platform! It’s a remarkable system! I’ve used much more expensive and complicated systems where support is slow to respond. But this platform has everything you need for your online marketing business at an affordable price, with excellent and fast support. Plus, it offers countless opportunities to earn money, like reselling other people’s courses, and much more! I’m absolutely delighted with my choice!

Maribou Latour

Read more reviews features features

A lot of people are asking, what can I do with  What does offer?

Here are the all in one features you would be enjoying when you start using


1. Website Building:

sales funnel software


Does offer templates for building websites and sales funnels?

Yes, enables users to create professional-looking websites without any coding knowledge or design experience. 

The platform offers a drag-and-drop website builder with customizable templates, allowing users to easily customize their site’s layout, colours, fonts, and content to match their brand identity.

Anyone that can browse the internet can use to setup an automated online business. It’s that simple.


2. Sales Funnel Creation: 

is systeme io legit

Sales funnels are crucial for guiding visitors through the buyer’s journey and converting them into customers.

Here is what sales funnel means. A sales funnel is a step by step process you take a potential customer through your business until he/she becomes a customer. 

The beauty of using an automated sales funnel builder like is that you would be able to setup your sales funnel once and it becomes almost hands free, so you make money on auto pilot even when you are busy with other things. provides a user-friendly sales funnel builder that allows users to create high-converting sales funnels with ease. Users can design funnels for various purposes, such as lead generation, product sales, customer feebacks, webinar registrations, or upselling/downselling etc.

Learn how to easily get customers that are eager to buy what you sell in this free Guide.


3. Email Marketing Automation:

Systeme io review

Does have email automation?

Email marketing is a powerful tool for nurturing leads, engaging customers, and driving sales. includes robust email marketing automation features, allowing users to create and automate personalized email sequences, broadcasts, and follow-up emails. Users can segment their email lists, track email performance metrics, and optimize campaigns for better results.

How many emails can I send with

With, you  are allowed to send unlimited emails in all its plans unlike other email marketing platforms that limit the number of emails you can send.


4. E-commerce Management:

Is suitable for e-commerce businesses, online courses, or membership sites? 

For businesses selling products or services online, offers built-in e-commerce capabilities. Users can set up an online store, manage product listings, process orders, and accept payments seamlessly within the platform. also provides tools for managing inventory, and generating sales reports. supports payments through popular payment processors on all its plans like:

  • Stripe.
  • PayPal.
  • Paystack
  • Mercado Pago.
  • Razorpay.
  • Flutterwave.
  • Mollie.

5. Membership Site Creation: allows users to create and manage membership sites to deliver exclusive content, courses, or services to their subscribers. 

Users can set up membership levels, restrict access to content based on subscription tiers, and automate member registration and management processes.

6. Affiliate Program Management: includes features for creating and managing affiliate programs, allowing users to recruit affiliates, track referrals, and manage commissions. This enables businesses to leverage affiliate marketing to expand their reach, drive traffic, and increase sales.


7. Analytics and Reporting:

is free provides users with comprehensive analytics and reporting tools to track the performance of their marketing efforts. 

Users can monitor website traffic, conversion rates, email engagement metrics, and sales data to gain insights into their business’s performance and make data-driven decisions.

8. Marketing Automation Workflows enables users to create automated marketing workflows to streamline repetitive tasks and processes. Users can set up triggers, actions, and conditions to automate tasks such as lead generation, customer onboarding, and follow-up communications.


9. Online Community

With, you can create an online community. You may choose to create a private or a public online community.

10. CRM (Customer Relationship Management):

How sales funnel works
Does have a CRM? provides built-in CRM features to help users manage customer relationships more effectively. Users can track customer interactions, store contact information, and segment their audience based on various criteria to personalize their marketing efforts.

Overall, simplifies the process of launching and growing an online business by providing an integrated suite of tools and functionalities tailored to meet the needs of entrepreneurs and small businesses. 

Whether you’re a solopreneur, freelancer, or small business owner, offers the tools and support you need to succeed in the competitive world of online business.

Is easy to use for beginners?

is systeme io legit

Based on real user experiences, is generally considered beginner-friendly. Many users praise the platform for its intuitive interface, easy-to-use tools, and helpful tutorials. 

The drag-and-drop builders make it simple for beginners to create professional-looking websites and sales funnels without any coding knowledge. 

Additionally,’s customer support team is responsive and provides assistance to users who may encounter difficulties. Overall,’s user-friendly design and robust feature set make it a popular choice for beginners looking to establish and grow their online businesses.

Performance and Reliability


Speed and uptime performance: generally performs well in terms of speed and uptime performance. Users often report satisfactory loading times for their websites and sales funnels, with minimal downtime or disruptions. 

While occasional issues may arise, such as slow loading times during peak usage periods or isolated instances of downtime, these occurrences are typically rare and quickly resolved by’s technical team.

Scalability for growing businesses:

In terms of scalability for growing businesses, is often praised for its ability to accommodate businesses of various sizes and needs. 

The platform offers flexible pricing plans that allow users to upgrade their accounts as their businesses grow, providing access to additional features and resources to support increased traffic and sales. 

Many users appreciate the scalability of, as it allows them to expand their online presence and capabilities without experiencing significant performance issues.

Customer support quality and responsiveness:

Regarding customer support quality and responsiveness, receives positive feedback from users for its attentive and helpful customer support team. 

Users report prompt responses to inquiries and issues, with the support team providing clear and actionable solutions to address concerns. 

Whether through email, live chat, or support tickets, users find that’s customer support team is readily available to assist with technical issues, account management, or general inquiries, contributing to a positive overall user experience.

While occasional issues may arise, the platform generally delivers on its promises of providing a reliable and user-friendly solution for building and managing online businesses.

Security and Data Protection

is systeme io free forever prioritizes the security and protection of user data through various measures to ensure peace of mind for its users.

Data Encryption: employs robust encryption protocols to safeguard user data during transmission and storage. This ensures that sensitive information such as personal details and payment data are protected against unauthorized access or interception.

Secure Hosting:

The platform utilizes secure hosting infrastructure to store user data, employing industry-standard security practices to prevent data breaches or unauthorized access to user information.

Access Controls: implements stringent access controls to limit access to user data only to authorized personnel who require it for legitimate purposes. This helps prevent unauthorized access or misuse of user information.

Regular Audits and Monitoring: conducts regular security audits and monitoring to identify and address any potential vulnerabilities or threats to user data. This proactive approach helps ensure that the platform remains secure. 

Complies with data protection regulations is committed to complying with relevant data protection regulations, including the General Data Protection Regulation (GDPR) and other applicable laws and regulations.

 This includes implementing measures such as data minimization, user consent mechanisms, and transparent data processing practices to protect user privacy rights.

Overall, demonstrates a strong commitment to ensuring the security and protection of user data through robust security measures and compliance with relevant regulations. 

Users can trust that their information is safeguarded and handled responsibly while using the platform for their online business needs. Pricing

is systeme io really free offers a range of pricing tiers designed to cater to various business needs and budgets. Here’s an overview of’s pricing tiers:

Free Plan: provides a free forever plan with limited features, allowing users to explore the platform and its capabilities at no cost. While the free plan offers basic functionality, you need to upgrade to a paid plan for access to more advanced features and resources.

Paid Plans: offers several paid plans with tiered pricing based on the number of contacts and sales starting from $27. 

These plans provide access to additional features and resources, such as increased workflows, unlimited sales funnels, unlimited email campaigns, evergreen webinars, 0ne on one kickstart coaching session, free migration etc.

Tools and platforms supports and integrates with

sales funnel software

Can I integrate with other tools and platforms? supports and integrates with various tools like Zapier,pabbly etc to enhance its functionality and provide users with a seamless experience.

These integrations enhance’s capabilities and allow users to leverage additional tools and platforms to optimize their online business operations. 

With a wide range of supported integrations, offers flexibility and scalability to meet the diverse needs of users across different industries and niches.

Is suitable for small businesses, solopreneurs, or larger enterprises

startups_magazine_small is well-suited for small businesses and solopreneurs who are looking for an affordable and user-friendly solution to build and manage their online presence. 

The platform offers an all in one business solution making it a comprehensive package for entrepreneurs starting or growing their online businesses.

Larger enterprises with more complex needs and larger teams will require a more robust solution to meet their requirements. Pros and Cons based on real user reviews



Here are some of the pros of using


Many users appreciate’s competitive pricing compared to other similar platforms. The availability of a free plan and affordable paid plans makes it accessible to entrepreneurs and small businesses on a budget.

All-in-One Solution

 Users value’s comprehensive suite of features, which includes website building, sales funnel creation, email marketing automation, membership site management, and affiliate program management. 

Having all these tools integrated into one platform simplifies workflow and reduces the need for multiple subscriptions.

Ease of Use: is praised for its user-friendly interface and intuitive drag-and-drop builders, making it easy for users of all skill levels to create professional-looking websites and sales funnels without any coding knowledge.

Responsive Support: 

Many users report positive experiences with’s customer support team, noting quick response times and helpful assistance with technical issues or account inquiries.


Users appreciate the flexibility of’s features, which allow them to customize and automate various aspects of their online business operations. 

The platform’s ability to handle tasks such as email marketing, sales funnel building, and membership site management offers users greater control over their marketing strategies.

Integration Options:

 While not as extensive as some other platforms, offers integrations with popular third-party tools and platforms, including payment gateways, email marketing services, and webinar platforms. 

This allows users to extend the functionality of the platform and integrate it seamlessly into their existing workflows.

Value for Money:

 Overall, users find that provides excellent value for money, offering a wide range of features and capabilities at a fraction of the cost of other similar platforms. 

The platform’s affordability combined with its robust feature set makes it an attractive option for entrepreneurs and small businesses looking to establish and grow their online presence.

These pros highlight the strengths of as reported by real users, making it a popular choice among those seeking an all-in-one solution for their online business needs.

Free plan:

Is really free?

For aspiring entrepreneurs and small businesses looking to establish their online presence without incurring hefty expenses,’s free plan offers a compelling solution. 

This robust free plan provides a comprehensive set of features and tools to kickstart your online journey, all without costing you a dime however  you will have to bear having their logo always display on all your website’s pages which looks unprofessional. 

If you don’t want them to show systeme logo on your site and want to use more of their premium features, you will have to subscribe to a paid plan.’s  free plan empowers to take your first steps into the world of online business without the barrier of entry costs. 

Cons (Are there any limitations or downsides to using

Here are some cons of

Limited Advanced Features: 

While offers a wide range of features for building and managing online businesses, some users especially big businesses may find that it lacks certain advanced functionalities found in more specialized tools like advanced analytics and complex automation sequences.

Template Customization Constraints: 

While provides customizable templates for websites, sales funnels, and email campaigns, users may find that customization options are somewhat limited compared to other platforms. This could result in websites or funnels that look similar to others using the same templates.

Limited Customer Support Options: 

While offers responsive customer support, some users may find that support options are limited compared to other platforms. For example, live chat may only be available during certain hours, or there may be delays in response times for email support.


Which is better Clickfunnels or

 Here’s a comparison between and ClickFunnels across vario aspects like features, pricing, and user experience 

Features: offers a comprehensive suite of features providing tools for building websites, creating sales funnels, automating email campaigns, managing e-commerce, creating membership sites, creating courses, blogs and more.

 ClickFunnels specializes in sales funnel building and optimization and primarily focused on helping users create high-converting sales funnels.

Pricing: offers competitive pricing plans, including a free plan with limited features and paid plans starting at $27; a lower price point compared to ClickFunnels $127 basic plan price.’s paid plans offer additional features and functionalities, with tiered pricing based on the number of contacts.

ClickFunnels does not offer a free plan option except a 14 days trial.

Ease of Use: features an intuitive interface and drag-and-drop builders, making it easy for users of all skill levels to create websites, sales funnels, and email campaigns. Guided tutorials and responsive customer support further enhance the user experience for beginners.

ClickFunnels also provides a user-friendly interface with a simple drag-and-drop editor for building funnels. However, some users may find ClickFunnels to be slightly more complex, especially when setting up advanced funnel configurations or integrations.


Both and Clickfunnels provide native integrations with popular third-party tools and platforms, including email marketing software, payment gateways, CRM systems, and webinar platforms. It also offers API access for custom integrations.

Customer Support: offers responsive customer support via email, live chat, and a knowledge base. Users can access help articles, tutorials, and FAQs to troubleshoot issues or learn more about using the platform.

ClickFunnels provides customer support through email and a knowledge base. While ClickFunnels does not offer live chat support, users can submit tickets for assistance with technical issues or account inquiries.

Overall Value Proposition:’s value proposition lies in its affordability, comprehensive feature set, user-friendly interface, and responsive customer support. It offers a more budget-friendly option for users looking to build and grow their online businesses without sacrificing functionality or usability.

ClickFunnels’ value proposition lies in its focus on sales funnel building and optimization. It excels in helping users create high-converting sales funnels, albeit at a higher price point compared to ClickFunnels may be a better choice for users who need a more complex funnel performance and are willing to invest in a premium solution.

In conclusion, both and ClickFunnels offer powerful tools for building and optimizing sales funnels, but they cater to slightly different needs and preferences. provides a more affordable and comprehensive solution with a focus on ease of use and customer support, while ClickFunnels specializes in funnel building and optimization with a higher price point. Users should consider their specific requirements and budget constraints when choosing between the two platforms. V Kartra

Systeme io v kartra

Here’s a comparison between and Kartra across various aspects:


Both and  Kartra are an all-in-one marketing platform that provides similar features like website building, sales funnel creation, email marketing automation, membership site management, and affiliate program management etc. 

Additionally, Kartra offers features such as video hosting, helpdesk ticketing and calendar scheduling.

Pricing: offers competitive pricing plans, including a free plan with limited features.’s pricing makes it accessible to startups, solopreneurs, and small businesses with tight budgets.

Kartra’s pricing plans are higher ($119 starter plan) compared to $27 starter plan. While Kartra has no free plan except a 30 days free trial, its paid plans start at a higher price point and include additional fees for certain features or usage limits. Kartra’s pricing is more suitable for businesses with larger budgets or more extensive marketing needs.

Ease of Use:

Both and Kartra provide user-friendly interfaces with intuitive tools for building and managing marketing campaigns. However, some users may find Kartra to be slightly more complex, especially when setting up advanced automations or integrations. Kartra’s learning curve may be steeper for beginners compared to

Integrations: offers native integrations with popular third-party tools and platforms, including email marketing software, payment gateways, CRM systems, and webinar platforms. It also offers API access for custom integrations.

Kartra provides a wide range of integrations with third-party tools and platforms, including email marketing services, payment processors, membership site platforms, and more. Kartra’s extensive integration options make it suitable for businesses with complex tech stacks or specific integration requirements.

Customer Support: offers responsive customer support via email, live chat, and a knowledge base. Users can access help articles, tutorials, and FAQs to troubleshoot issues or learn more about using the platform.

Kartra also provides customer support through email, live chat, and a knowledge base. Users can submit tickets for assistance with technical issues or account inquiries. Kartra’s customer support options are similar to’s, ensuring users can receive timely assistance when needed.

Overall Value Proposition:’s value proposition lies in its affordability, comprehensive feature set, user-friendly interface, and responsive customer support. 

It offers a budget-friendly option for users looking to build and grow their online businesses without sacrificing functionality or usability.

Kartra’s value proposition lies in its extensive feature set and integration options, making it suitable for businesses with more complex marketing needs.  

In conclusion, both and Kartra offer powerful tools for building and managing online businesses, but they cater to slightly different needs and preferences. provides a more affordable and user-friendly option with a focus on simplicity and accessibility, while Kartra offers a more comprehensive solution with extensive features and integration options. Users should consider their specific requirements and budget constraints when choosing between the two platforms.

In terms of value for money proposition, stands out for its affordability and comprehensive feature set. The platform offers a free plan option, making it accessible to users who are just starting or have limited budgets.

 Additionally,’s paid plans provide excellent value with a wide range of features, including website building, sales funnel creation, email marketing automation, and more, at a fraction of the cost of its competitors.

Overall,’s pricing structure offers a compelling value proposition for users looking for an all-in-one solution for their online business needs. With its affordable pricing, comprehensive features, and flexible plans, is an attractive option for entrepreneurs and small businesses alike.


To wrap up, offers a comprehensive and affordable solution for small businesses and solopreneurs looking to establish and grow their online presence. 

With its user-friendly interface, robust features, and responsive customer support, stands out as a top choice for those seeking an all-in-one platform for website building, sales funnel creation, email marketing automation, and more. 

While larger enterprises may find suitable for certain use cases, its primary strength lies in catering to the needs of small businesses and individuals looking to succeed in the digital landscape. 

Whether you’re a beginner or an experienced marketer, provides the tools and resources you need to thrive. Overall, earns high marks in our review for its affordability, functionality, and ease of use.

I hope this review helps you make a choice of the right marketing solution for your business.

FAQs Pros and Cons based on real user reviews

Yes, you can migrate your existing website or sales funnel to The support team will help you migrate helping you to seamlessly transition your online assets to their platform.

However, this is only available to paid users. 

Yes, you can use to host webinars or online events. While does not have built-in webinar hosting capabilities like dedicated webinar platforms, it does offer features and integrations that allow you to create and promote webinars effectively.

Yes, provides analytics and reporting features to track the performance of your online business, including your website, sales funnels, email marketing campaigns, and more.

These analytics tools give you valuable insights into how your marketing efforts are performing and help you make data-driven decisions to optimize your strategies for success.

Here are some key analytics and reporting features offered by

1.Website Analytics: provides website analytics to track key metrics such as website traffic, page views, unique visitors, bounce rate, and more.

These metrics give you insights into how users are interacting with your website and help you identify areas for improvement to enhance user experience and drive conversions.

2. Sales Funnel Analytics: With’s sales funnel analytics, you can track the performance of your sales funnels, including conversion rates, click-through rates, average order value, and more.

These metrics help you understand the effectiveness of your sales funnels and identify opportunities to optimize your funnel for higher conversions and sales.

3. Email Marketing Analytics: offers email marketing analytics to track the performance of your email campaigns, including open rates, click-through rates, conversion rates, and more.

These analytics help you measure the success of your email marketing efforts and optimize your campaigns for better engagement and results.

4. Conversion Tracking: allows you to set up conversion tracking to monitor specific actions or events on your website or sales funnels, such as form submissions, product purchases, or webinar registrations.

This helps you measure the effectiveness of your marketing campaigns and track the ROI of your efforts.

5. Custom Reporting: enables you to create custom reports and dashboards to visualize and analyze your data according to your specific needs and objectives.

You can customize your reports with various metrics, filters, and date ranges to gain deeper insights into your business performance and track progress towards your goals.

Overall,’s analytics and reporting features provide you with valuable insights into the performance of your online business, helping you make informed decisions and optimize your marketing strategies for success.

By leveraging these analytics tools, you can identify opportunities for growth, improve your marketing ROI, and drive business growth.

Yes, does have limits on the number of contacts or subscribers you can have on your email list, depending on the pricing plan you choose. Here’s a general overview of the contact limits for each plan:

  1. Free Plan: The free plan of typically comes with a limit on the number of contacts or subscribers you can have on your email list which is 2000

  2. Paid Plans:’s paid plans usually offer higher limits on the number of contacts or subscribers you can have on your email list compared to the free plan. The exact limit may vary depending on the specific pricing tier you choose, with higher-tier plans offering higher limits.

Yes, offers split testing, also known as A/B testing capabilities, to help users optimize their sales funnels and improve conversion rates. Split testing allows you to compare different versions of your sales funnel elements, such as headlines, call-to-action buttons, or page layouts, to determine which version performs better in terms of driving conversions.

Here’s how split testing works in

1. Create Variations: Start by creating multiple variations of the element you want to test within your sales funnel. For example, if you’re testing a headline, you might create two different headlines to use in your split test.

2. Set Up Test: Once you’ve created your variations, you can set up a split test in’s dashboard. Specify the element you want to test and select the variations you want to compare.

3. Define Parameters: Define the parameters of your split test, including the duration of the test, the percentage of traffic to allocate to each variation, and the conversion goal you want to track (e.g., form submissions, purchases).

4. Monitor Results: will then automatically split your traffic between the different variations of your element and track the performance of each variation in real-time. You can monitor key metrics such as conversion rates, click-through rates, and revenue generated to determine which variation performs best.

5. Optimize Based on Results: Once your split test has concluded, analyze the results to identify the winning variation. Use the insights gained from the test to optimize your sales funnel and make data-driven decisions to improve conversion rates and overall performance.

By leveraging split testing capabilities in, you can systematically optimize your sales funnels and identify the most effective strategies for driving conversions.

This iterative process of testing and optimization can help you continuously improve your marketing efforts and achieve better results over time.

Yes, you can create upsells, downsells, and order bumps within your sales funnels on

These advanced funnel features allow you to maximize your revenue and increase the average order value by offering additional products or services to your customers during the checkout process. Here’s how you can implement each of these features within your sales funnels on

1. Upsells: An upsell is an offer made to customers to purchase a higher-priced or more premium version of the product they are already buying. In, you can create upsells by adding additional product offers or upgrades to your sales funnel sequence. When a customer completes a purchase, they will be presented with the opportunity to add the upsell product to their order before finalizing their purchase.

2. Downsells: A downsell is an offer made to customers who have declined or abandoned a previous upsell offer. In, you can create downsells by offering a lower-priced or alternative product to customers who have not accepted the initial upsell offer. This allows you to capture additional sales from customers who may be hesitant to purchase the upsell product.

3. Order Bumps: An order bump is a small, additional offer presented to customers on the checkout page, typically in the form of a checkbox or button. In, you can create order bumps by adding complementary or related products to the checkout page and allowing customers to add them to their order with a single click. Order bumps are designed to increase impulse purchases and boost the average order value.

By leveraging upsells, downsells, and order bumps within your sales funnels on, you can optimize your conversion rates and maximize the revenue generated from each customer transaction. These advanced funnel features allow you to provide additional value to your customers while increasing your profitability and growing your online business.

No, does not have a dedicated mobile app yet for managing campaigns and tracking performance on the go.

However,’s platform is mobile-responsive, meaning you can access and use it on your mobile device’s web browser.

While you may not have access to the full functionality of the desktop version, you can still perform many essential tasks on the mobile version of, such as:

  1. Checking campaign performance metrics.
  2. Sending emails to your subscribers.
  3. Managing contacts and leads.
  4. Creating and editing sales funnels.
  5. Accessing support and help resources.

Yes, provides training and resources to help users maximize their use of the platform and achieve their business goals. Here are some of the training and resources offered by

  1. Knowledge Base: offers a comprehensive knowledge base that contains articles, tutorials, and step-by-step guides on how to use the platform’s features and functionalities effectively. Users can access the knowledge base to find answers to common questions, troubleshoot issues, and learn best practices for using

No, does not offer a white-label option specifically for agencies or resellers. does not explicitly state any restrictions on the type of content or products that can be promoted using their platform.

However, like most online marketing and sales platforms, has guidelines and policies in place to ensure that users adhere to legal and ethical standards when promoting content or products.

Yes, offers built-in SEO features to help users optimize their websites for search engines and improve their visibility in search engine results pages (SERPs). While primarily focuses on sales funnels and marketing automation, it includes several SEO tools and functionalities to enhance website optimization.

Here are some of the built-in SEO features offered by

  1. SEO-Friendly URLs: allows users to create custom, SEO-friendly URLs for their web pages, blog posts, and sales funnel steps. By optimizing URLs with relevant keywords and descriptive phrases, users can improve their chances of ranking higher in search engine results.

  2. Meta Tags Optimization: Users can customize meta tags, including meta titles, meta descriptions, and meta keywords, for each web page, blog post, and sales funnel step. Optimizing meta tags with targeted keywords and compelling descriptions helps search engines understand the content of the page and encourages users to click through to the site.

  3. Image Optimization: includes tools for optimizing images uploaded to the platform. Users can add descriptive alt text, titles, and captions to images to improve accessibility and provide context to search engines, ultimately enhancing the website’s overall SEO performance.

  4. XML Sitemap Generation: automatically generates XML sitemaps for websites hosted on the platform. XML sitemaps help search engines crawl and index website content more efficiently, ensuring that all pages are discovered and ranked appropriately in search results.

  5. Mobile Responsiveness:’s website templates are designed to be mobile-responsive, ensuring that websites display properly and function smoothly on various devices and screen sizes. Mobile responsiveness is a crucial factor in SEO, as search engines prioritize mobile-friendly websites in their rankings.

  6. Page Speed Optimization: prioritizes fast-loading web pages, which is essential for SEO performance. Faster loading times improve user experience and reduce bounce rates, signaling to search engines that the website is high-quality and valuable to users.

While’s primary focus is on sales funnel creation and marketing automation, its built-in SEO features provide users with the tools and functionalities they need to optimize their websites for search engines effectively.

Yes, you can import and export your data and contacts easily from/to other platforms using provides tools and functionalities to facilitate the transfer of data between its platform and other systems, allowing you to seamlessly integrate your existing contacts and information into and vice versa. Here’s how you can import and export data and contacts with

  1. Import Contacts: allows you to import contacts from external sources such as CSV files, Excel spreadsheets, or other email marketing platforms. You can use the import feature within’s dashboard to upload your contact list and add them to your email marketing lists or CRM database.

  2. Export Contacts: Similarly, enables you to export your contacts from its platform to external sources for backup or integration purposes. You can export your contact list as a CSV file or Excel spreadsheet from’s dashboard and then import it into other systems or tools as needed.

  3. Integration with Third-Party Platforms: integrates with various third-party platforms and services, including email marketing providers, CRM systems, payment gateways, and more. These integrations allow you to sync your data and contacts between and other platforms seamlessly, eliminating the need for manual import/export processes.

  4. API Access: provides API access, allowing you to programmatically interact with the platform and automate data transfer processes between and other systems. With API access, you can build custom integrations and workflows to sync data and contacts in real-time, ensuring consistency and accuracy across multiple platforms. does not offer built-in support for creating multi-language websites and funnels. However, you can still create multi-language content by using workarounds and third-party integrations.

Here are some ways you can create multi-language websites and funnels with

  1. Duplicate Funnels: Create separate funnels for each language you want to support. Customize the content, text, and images in each funnel to match the language preferences of your target audience.

  2. Use Subdomains or Subdirectories: Set up subdomains or subdirectories for each language version of your website. For example, you can create “” for English and “” for French. Then, create separate funnels for each language and link them to the corresponding subdomains or subdirectories.

  3. Third-Party Translation Tools: Use third-party translation tools or services to translate your website content into multiple languages. Once translated, you can manually add the translated content to your funnels.

  4. Custom Code Integration: If you have coding knowledge, you can use custom code integration to implement multi-language functionality on your website. This may involve using JavaScript or other programming languages to detect the user’s language preference and display the appropriate content dynamically. allows you to connect only one costume domain on its free plan. if you want to connect more domains, you will need to upgrade to a paid plan.

No, offers unlimited storage and bandwidth on all plans

Masters of Scale Podcast Summary: AirBnB's Chesky in Handcrafted

Masters of Scale Podcast Summary: How AirBnB was Handcrafted by Chesky & Co

About Masters of Scale

 Masters of Scale is a podcast hosted by Reid Hoffman – the legendary Silicon Valley entrepreneur and investor (Co-founder of Linked) which explains how founders take their companies from zero to gazillion.

How to design products that sell, From idea to launch and then scale

masters of scale Reid Hoffman and Brian Chesky

At the heart of this captivating narrative lies the profound understanding that success is not merely about building a product or service, but about crafting an experience that resonates deeply with users. Chesky’s revelation that “if you want to create something that’s truly new, you have to pull the future forward” serves as a guiding beacon for aspiring entrepreneurs, urging them to embrace disruption and challenge the status quo.

In order to scale, you have to first do things that don’t scale

About AirBnB

 The company at the centre of this episode is AirBnB. AirBnB is the short form of AirBnB is based in San Francisco California and operates an online marketplace focused on short term home stays and trip experiences. The company acts as a broker and collects commissions from each booking.

They are in the end to end business of travelling.

AirBnB was founded in 2008 by Brian Chesky, Nathan Blecharczyk and Joe Gebbia with Chesky as its CEO.

AirBnB is valued at $113B as at 2021

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Explanation of some words used in Masters of Scale Podcast:

Scale – Scaling does not mean to grow. It means to grow exponentially. A company is said to have achieved growth when it adds new resources (capital, people or technology) and its revenue increases as a result.

For a company to achieve growth, it must spend money on adding new resources. A business is said to have achieved scale when revenue increases without a substantial increase in resources if any at all.


Let’s hear from Brian Chesky of AirBnB on Handcrafting a product

In order to scale, you have to first do things that don’t scale. The only way an organization or a business would scale is to start with doing things that don’t scale at all like handcrafting the whole process (doing everything with hands or manually.)

Reid Hoffman has worked with and invested in companies that scaled to 100m users or more.

He said, “when you are just starting, you don’t start with 100m users. You start with a few. So, stop thinking big and start thinking small. Reach out to your customers and win them over one by one”

This may sound odd if you are an entrepreneur with a global ambition.

For example, Mark Zuckerberg did not build Facebook, invite 1.1 billion people to Facebook and users just poured in. That’s not how it happened. Here is how it works.


Here is how it works

When designing a product, you have to put yourself in the shoes of the user you are designing the product for.

You must design your product with empathy for a single user. Imagine being your product’s user. Put yourself in her shoes.

If you are designing your product with only A/B test, you are not designing with empathy.

Most times, startups are thinking how to grow big from day one. They have promised the investor millions and millions of users and they need to deliver. (They start from the end instead of starting from the beginning and going upwards. It’s like building a skyscraper on a faulty foundation)

Brian goes further to say, “You have to handcraft the user experience before you scale” (The foundation is the user experience. It’s the user experience you handcrafted that you scale to reach more people).

Once you start having a few users, go to your users or customers one by one, try to know them.

Going to the users one by one is not scalable, but it’s highly necessary if you plan to scale. This is the only time you have to do this because once you scale your product; you won’t have the time to go to them.

So, now that you are small, go to your customers, get to know them, what they want and create the product for them.

When AirBnB was having little traction or a few users of their marketplace, they visited their customers at home one by one and offered to professionally photograph their homes and list it for them.

This became AirBnB’s secret weapon because that’s how they learnt what people (their users) loved.

It’s not easy to get 10 people to love anything, but it’s not hard when you spend time with them and find out what they really want.

You get to ask questions like, what if I do this or that.

From the answers to these questions, a handcrafted experience is born.

For example, AirBnB while asking these kind of questions, they found out “ what if I am not comfortable with the guest? So, they provided a solution by profiling the guests. They also found out what the users would love to be in the profile. They wanted the names, photos of the guests, where they live and work etc.

This kind of information helps you to start designing the product touch point by touch point.

The road map always exists in the minds of the users you design the product for. Let the user show you the road map in their minds for your product.

You can get very detailed feedback from your early users.


What are users saying about your product?

According to Brian Chesky, if you are not getting people who are saying, “this is super important to me, I love this, I will really love this to work; it usually means you are off track and you need to go back to the drawing board”

Passionate feedback is a clue that your product really matters to someone and one passionate user can turn into many if you listen to them carefully.

It’s important to get this kind of feedback early. It’s like setting the foundation as an architect. You should not build a skyscraper before building a solid foundation. User feedback makes sure you don’t build 1000 users on unstable swamp.


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How to get the right feedback

To get the right feedback from users, this is what Brian does:

  1. He does not ask for the product he just built, he asks for the product of your dreams. He asks these kind of questions:
  2. What could we do not to make this product better, but to make you tell everyone about it? The answer to this question is different. It makes you to think “what will it take me to design a product that you will literally tell everyone about.”

Listen to user’s feedback, but the caveat is, you have to know which of your users to listen to.

You have to be able to know which users will take you in the right direction (mass market and your vision).

If you want to create something that would go viral, you must create a mind blowing end to end experience that people would like to tell everyone about.

AirBnB took one part of their product and created a five star experience and people went crazy.

If you want to create something that would go viral, you must create a mind blowing end to end experience that people would like to tell everyone about.

Two steps to create a perfect product

 According to Brian Chesky, to create a perfect product, do these:

  1. Create a perfect experience
  2. Then scale that experience

AirBnB did not guess what the users want; they reacted to what the users wanted and asked for and then made a piece meal progress.

They didn’t launch perfectly scaled services. They built everything by hand and then scaled it with the right technology, processes, people, and partners.

Once a startup has proven that it has a product that people want, (product market fit) it’s time to take that product to the masses.

The crude art of doing things that don’t scale is a way to start a successful business on string budget and it also gives inspiration to your team to create the right product.

How to move from the handcrafted stage to the scaling stage   

Handcrafting a product is one of the most creative times for founders. Brain says,” the transition from the handcrafting stage to the scaling stage is very challenging. In fact, it needs two opposing mindsets. You can’t switch from one to the other with ease.”

You have to be able to empathize with a single user and at the same time, worry about everyone (mass market).

The designing phase is done with another side of the brain than the scaling experience. You need different skill sets for each. The designing experience is creative, intuition based, human and end to end experience. It’s more like writing.

The scaling phase is more analytical. It’s like being an editor. You do a lot of pruning. You prune, compact and distil so you can now run at a rocket ship rate. You focus on the 20% of users to get the 80%.

You transition your product to scale the organization to run it. All you need is a simple plan and little proposition.

Designing an ideal experience does not drop away as soon as your product goes viral. Handcrafting a product is a kind of booster that helps you get in the orbit, but it’s not the kind of rocket for the whole trajectory.

Handcrafting gets you out of the gravity well and after that, get ready for the main work.

Sharper founders never throw away the handcrafted mindset no matter how big their organization becomes.

As a founder, you need to be careful which part of the organization to scale and you must protect the handcrafting of new things in your company because the natural reaction of a scaled organization is to kill it (handcrafted products) because they would believe that they won’t be able to get it to scale.

How to re-invent or disrupt an industry

To re-invent an industry, you do not take inspiration from that industry. You need to look at other industries that have what you want to add to your industry.

For them at AirBnB, they got inspiration from the end to end travel experience portrayed in the cinema industry. “The best trips you have ever seen, is the trips that movie characters have,” says Brian

Brian wanted to create and scale a perfect trip. To do that, he switched back to creating a perfect trip for one individual.

He designed an end to end travel experience for one person who was wowed and that became a blue print for them.

Next, he asked his team,” can we develop the technology to replicate it 100m times?

Now he switches to the analytical mindset to scale the product.

They started with a small group of users and used years to figure out how to scale that experience. This has led to what is called the AirBnB Trips.

The less your products changes, the bigger you will get. So, you have time when you are small to make all the changes you need.

Take advantage of the sub scale experience to design a perfect  experience.

Dream big, act small. Be passionate about your users, handcraft the core service for them, create a magical experience and then figure out what part of that magical experience you can scale.

Create a wow or 5 star experience for one user and then look for the technology to scale it to the mass market.


Take advantage of the sub scale experience to design a perfect  experience.


In conclusion, the Masters of Scale podcast featuring Brian Chesky of Airbnb offers a masterclass in entrepreneurial prowess. Chesky’s profound insights into the delicate balance between handcrafting a product and scaling it to global proportions shows that this is doable  as long as you focus on the end users of your product. As he aptly puts it, “the key lies in crafting an experience that is deeply rooted in authenticity and human connection, while simultaneously harnessing the power of scale to amplify its impact”.

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Summary the empire of business by Andrew Carnegie

Book Summary the Empire of Business by Andrew Carnegie

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“The Empire of Business” by Andrew Carnegie offers invaluable insights into his rise as an industrialist, emphasizing the importance of innovation, ethical leadership, and philanthropy in building a successful business empire and contributing to society.

  1. “There is a popular saying that you should not put all your eggs in one basket but I say Put all your eggs in one basket, and then watch that basket closely.” – Andrew Carnegie
  2. “The first requisite for success in life is to be a good animal.” – Andrew Carnegie

  3. “Concentration is my motto – first honesty, then industry, then concentration.” – Andrew Carnegie

  4. “No man becomes rich unless he enriches others.” – Andrew Carnegie

  5. “As I grow older, I pay less attention to what men say. I just watch what they do.” – Andrew Carnegie

  6. “Surplus wealth is a sacred trust to be administered during one’s lifetime for the good of the community.” – Andrew Carnegie

  7. “Do your duty and a little more, and the future will take care of itself.” – Andrew Carnegie

  8. “The man who acquires the ability to take full possession of his own mind may take possession of anything else to which he is justly entitled.” – Andrew Carnegie

  9. “Aim for the highest.” – Andrew Carnegie

  10. “Do not look for approval except for the consciousness of doing your best.” – Andrew Carnegie

  11. “Teamwork is the ability to work together toward a common vision. It is the fuel that allows common people to attain uncommon results.” – Andrew Carnegie

  12. “The man who dies rich, dies disgraced.” – Andrew Carnegie

  13. “Do not look for success, seek to become a person of value.” – Andrew Carnegie

  14. “The wise young man or wage earner of today invests his money in real estate.” – Andrew Carnegie

  15. “Success is not the result of spontaneous combustion. You must set yourself on fire.” – Andrew Carnegie

  16. “No person will make a great business who wants to do it all himself or get all the credit.” – Andrew Carnegie

  17. “There is little success where there is little laughter.” – Andrew Carnegie

  18. “The average person puts only 25% of his energy and ability into his work.” – Andrew Carnegie

  19. “You cannot push anyone up the ladder unless he is willing to climb.” – Andrew Carnegie

  20. “Think of yourself as on the threshold of unparalleled success. A whole clear, glorious life lies before you.” – Andrew Carnegie

  21. “The man who has millions will want everything he can lay his hands on and then raise his voice against the poor devil who wants ten cents more a day.” – Andrew Carnegie


“The Empire of Business” by Andrew Carnegie is primarily for individuals interested in business, entrepreneurship, and philanthropy. Specifically, it targets:

  1.  Aspiring Entrepreneurs: Those who seek to understand the principles of success in business and learn from the experiences of one of history’s most successful entrepreneurs.
  2. Business Leaders: Established business leaders looking for insights into effective management strategies, innovation, and ethical business practices.
  3. Philanthropists: Individuals interested in philanthropy and social responsibility can learn from Carnegie’s philosophy on wealth redistribution and the importance of giving back to the community.
  4. History Enthusiasts: Readers interested in the history of American industry and the Gilded Age will find “The Empire of Business” to be an engaging and informative read, offering a glimpse into the economic and social dynamics of the era.

Overall, the book appeals to a wide range of readers interested in business, entrepreneurship, leadership, and social impact, making it a valuable resource for anyone seeking inspiration and guidance in their professional or personal endeavours.

PART 1: The road to business success

In this book Andrew Carnegie started by advising young people who want to be successful in life to avoid these 3 things:

  1. Alcohol: as it will destroy them and not allow them reach their dreams.
  2. Speculations or gambling: Gambling can make you rich today, but you would never be able to sustain the wealth. Instead of speculating, start a business that is providing solutions to the problems of other human beings. Starting a business may be hard, but it is a sure way to sustainable and enduring wealth. Money gotten from speculations doesn’t last. Most time, the person loses all to gambling.
  3. Don’t stand as a guarantor for a friend if you are also a debtor to another person. If you are to stand as a guarantor for a loan, never let the amount exceed your own means. Treat the money you are standing as a surety for as a gift and do not stand for an amount you cannot part with.


If you want to be taken serious in your place of work, do all you can attract your employer’s ATTENTION.  Prove to your boss that he does not have a mere hireling in his employ.

Instead of being one who is content to give so many hours of work for so many dollars in return, be the one who devotes his spare hours in constant thought to the business – this will make your boss to think of you first when he is thinking of a worthy partner.

Always break orders to save your boss. Do not hesitate to do it whenever you are sure the interests of your employer will be thereby promoted and when you are so sure that the result is such that you are willing to take the responsibility.

You will never be a partner unless you know the business of your department far better than the owners possibly can. These are the kind of men business owners are looking to help their business grow.

People who have the interest of the business at heart and will do all they can including disobeying rules they know are not in the interest of the business to make the business grow.

These are the true bosses. So, boss your boss and do this early enough.

To become a millionaire, you must start early to save most of the money that enters your hand. The money you have saved must them be invested in something that will yield you more money and never to be gambled with.

This habit of putting away money will attract business men (who are willing to go into partnership) to you. They will trust and want to partner with you because you have developed discipline which is a great habit for creating wealth.

When you start a business, concentrate all your efforts and resources in the business. Don’t scatter your resources in several businesses at a time. Put all your eggs in one basket and watch the basket closely.


PART 2: The ABC of Money

Money as we know it today are just worthless papers and do not reflect the value of what the government institutions printed on them and would like you to believe.

A medium of exchange is supposed to be equivalent to the value it is to be exchanged with in value, but this is no longer so.

The government institutions print notes and make us believe that those notes are of the same value as what is printed on them.

The governments are shortchanging their citizens with the instrument of money.



PART 3: Interest of Labour and Capital

Employers should embark on corporate responsibility to maintain to some extent the old feeling of kindliness, mutual confidence, respect and esteem which formerly distinguished the relations between the employer and his men.

Wages of employees should be based upon a sliding scale, in proportion to the net profit received for product month by month. This way employees would not be seeking to make more money when the business is not doing so well and when the business is doing well, everybody gets paid well.

This can be achieved by making your business’ financial statements available to employees.

This way, the employees and the employers work as partners working towards the growth of the business as they know when a business is doing well and when a business is doing badly.

An employee that knows that the growth of the business is equal to more money for her will work hard to ensure the business grows.

Make reading a habit and focus on specializing on an area which gives you support; know that thoroughly and well, to be an expert in your area of specialty. If you are a mechanic, then study every work about the subject of mechanics.

Seek to be among the world first 10 people in your area of work.

Don’t let anyone know more of your specialty than you. Then read widely, seek to know little about every other thing. “Just as on his farm the farmer must first attend well to his potatoes and his corn and his wheat, from which he derives his revenue, and he may spend his spare hours as a labour of love in cultivating the flowers that surround his home.”

Becoming a specialist in the work that brings you revenue is your number one priority, while acquiring general knowledge in other areas is your recreation and also important.

This is how an employee moves from the level of a worker to the partner of the employer.

Learn everything you can about the fundamental laws of demand and supply, the law of competition

Know when to take a break and find amusement. Engage in sports or other games as it is a great mistake to think that the man who works all the time wins in the race. Become interested in baseball or cricket, or horses, anything that will give you innocent enjoyment and relieve you from the usual strain.

You are not to consume every earning that you make. You must consistently save a part of all money you earn to be used for the purpose of investment in building capital projects that will give you more returns. This is the difference between the rich (civilized) and the poor (savage). One saves a part of his earnings for the purpose of investment while the other consumes everything earned.

“Each man, by thrift, saves a little, puts the money in a bank, and the bank lends it to the shipbuilders, who pay interest for the use of it.”

The amount you should save per earning does not need to be great, just ensure you are saving something for future investments or projects whenever you earn money.

Keep money in the position of a useful servant. Hoarding millions is not thrift. It should be used to make the world a better place. Always seek to leave the world better than you found it.


PART 4 How to win fortune

“The millionaires who are in active control started as poor boys, and were trained in that sternest but most efficient of all schools—poverty.“ Most of these people did not go to the regular schools, but where instead hotly engaged in the school of experience (started actively working from age 14-20), obtaining the very knowledge required for future triumphs in business.

Andrew Carnegie saw college as a waste of time as it does not confer on the student the required skill and experience necessary for running a business.

The graduates who enter the world of work at the age of 20 mostly fit the position of workers who are compensated with salary and do not stand a chance to compete with the people who have been working and gathering business experience since the age of 14.

Education is good, but the education that should be valued is only the one that leads a man to the road that will bring him the desired fortune.

Businesses of vast concerns cannot be successfully conducted by salaried employees. No great business of any kind can score an unusually brilliant and permanent success which is not in the hands of practical men particularly interested in its results as against men who are just interested in receiving salaries.

When, therefore, the young man, in any position or in any business, explains and complains that he has not opportunity to prove his ability and to rise to partnership, the old answer suffices “The fault, dear Brutus, is not in our stars, but in ourselves, that we are underlings.


PART 5: Wealth and its uses

Andrew Carnegie is of the opinion that poverty is a stimulating school that takes ordinary people from the ground to greatness. He believes that being born poor is one of the greatest things that can happen to anyone unlike being born with a silver spoon.

“We can scarcely read one among the few “immortal names that were not born to die, ” or who has rendered exceptional service to our race, who had not the advantage of being cradled, nursed, and reared in the stimulating school of poverty.”

He admonishes people who have amassed fortune not to make their children victim of their wealth by over pampering them. They should instead make them go out and create their own wealth and not depend on their parent’s wealth.

Anyone who was born poor is regarded by Andrew Carnegie as fortunate. All he needs to do is to find wealth is to first ask himself “what shall I learn to do for the community which will bring me in exchange enough wealth to feed, clothe, lodge, and keep me independent of charitable aid from others?”

Then the next thing he is to do once he starts earning from his choice of means of income, is to start saving a portion of all his earnings to be invested in securities, properties or business.

You do not need to put together so much money before you can start investing. Save from your earnings, invest them and watch it gradually grow and make you rich. If you are able to save as little as $50 or $100, you can start a business or start investing in stocks (own a part of a big business), real estate etc.

So, you don’t need to have up to a million to start. Anyone can start growing money. All you need is that first $50 or $100.

Don’t invest your savings in any business or stock you don’t understand. This is the one of the reasons most businesses fail.

And when you have accumulated so much wealth, distribute for the good of humanity to make the life of others better while you are still alive by building institutions or creating innovative developments that will last for generations.

Andrew Carnegie describes any rich person who was not able to distribute his/her wealth for the good and the advancement of humanity while alive as a sad failure.


PART 6: The Bugaboo of Trusts

All industries should hold firmly the doctrine of free competition and keep the field open for all who are interested. There should be freedom for all to engage in manufacturing or any business as long as the person has the capital to invest in the same condition open to all.

Any attempt to maintain a monopoly in any branch/industry will likely end in failure for there can be no permanent extortion of profit beyond the average return from capital.

Monopoly in the form of TRUST strangles the growth of an industry while healthy competition helps it to grow and benefit the public.



PART 7: Anglo-American Trade Relations

The principle of free trade should be allowed by nations as the world respects a nation that can supply it with its needs.

This principle of free trade does not respect flags; it respects best bargain as nations buy from and sell to countries from which they obtain great bargains. Political acquisition is not essential for acquiring the trade of new territory.


PART 8: Business

Focus on one kind of business and master it. Don’t jump from business to business. Concentrate all your efforts and resources in one for no one can master two businesses. You will end up spreading yourself too thin and lose both businesses.

The difference between a business person and a worker is that the first depends on profit while the second depends on a fixed salary. The business person bears all the risks and makes more money while the worker bears no risk and earns so little, but we must all start from somewhere. You can start as workers but never stop there.

While working for your boss, do not work for salary alone. Do all you can to help grow the business of your employer; go the extra mile. And when he is looking for a partner, you will be the first person that comes to mind. This will be your beginning of owning part of the business.

Here is a secret to business success: conduct your business with just a little more ability than the average man in your line. If you are only above the average, your success is secured, and the degree of success is in ratio to the greater degree of ability and attention which you give above the average.

There are always a few in business who stand near the top, but, there are always an infinitely greater number at and near the bottom. And should you fail to ascend, the fault is not in your stars, but in yourselves.

Anyone who intends to acquire a degree should ensure that as he/she is getting the degree gets business skills too in the area he intends to focus on. A graduate who also has business knowledge is far better than a person who never got a degree but acquired only business skills.

A business creates value and benefits the community by improving their lives, while speculation does not provide any value and supplies no want.


PART 9: The three legged stool of business

Capital, labour and business ability are the three legs upon which any business stands. Without any of these three, the stool of a business collapses for a business cannot succeed without any of these three and the stool becomes of no use until the 3rd leg is restored.

None of the three legs is more important than the other. The three are equal partners of a grand role.

Here are other interesting and recommended books related to the themes explored in “The Empire of Business” by Andrew Carnegie, for further reading:

“Titan: The Life of John D. Rockefeller, Sr.” by Ron Chernow: This biography provides a comprehensive look at the life and career of John D. Rockefeller, another influential figure in American business during the Gilded Age.

“The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail” by Clayton M. Christensen: This book explores the concept of disruptive innovation and its impact on established businesses, offering insights into how companies can navigate and adapt to disruptive change.

“How to Win Friends and Influence People” by Dale Carnegie: While not directly related to business strategy, this classic self-help book offers valuable insights into interpersonal skills, communication, and leadership, which are essential for success in business and beyond.

“Built to Last: Successful Habits of Visionary Companies” by Jim Collins and Jerry I. Porras: This book examines the common characteristics and strategies of enduringly successful companies, providing valuable lessons for entrepreneurs and business leaders.

“The Wealth of Nations” by Adam Smith: Considered a foundational work in economics, this book explores the principles of free-market capitalism and the division of labor, providing insights into the economic theories that influenced Andrew Carnegie and his contemporaries.

“Good to Great: Why Some Companies Make the Leap… and Others Don’t” by Jim Collins: Drawing on extensive research, this book identifies the key factors that differentiate great companies from their competitors and offers actionable insights for achieving sustained success.

“The Power of Habit: Why We Do What We Do in Life and Business” by Charles Duhigg: This book explores the science behind habits and how they shape individual and organizational behavior, offering practical strategies for creating positive change and improving productivity.

“The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries: This book introduces the lean startup methodology, which emphasizes rapid experimentation, iterative development, and customer feedback to build successful businesses in a fast-changing world.

“Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek: Exploring the concept of the “Golden Circle,” this book examines the importance of defining a clear purpose and vision to inspire loyalty, innovation, and success in business.

“Zero to One: Notes on Startups, or How to Build the Future” by Peter Thiel: Written by entrepreneur and investor Peter Thiel, this book offers unconventional insights into building successful startups and creating innovative solutions that reshape industries.

These recommended books cover a range of topics related to entrepreneurship, business strategy, leadership, and personal development, providing valuable insights and inspiration for readers interested in further exploring the themes of “The Empire of Business” by Andrew Carnegie.

Based on the teachings of “The Empire of Business” by Andrew Carnegie, here are some recommended action points that you need to start implementing immediately:

  1. Set Clear Goals: Define your long-term goals and create a clear vision for success in your chosen field or industry.
  2. Invest in Education: Continuously seek opportunities to learn and improve your skills. Invest in education and personal development to stay competitive in the rapidly changing business landscape.
  3. Embrace Innovation**: Embrace innovation and technological advancements in your industry. Stay ahead of the curve by adopting new tools, technologies, and strategies to enhance your business operations.
  4. Build Strong Team: Recognize the importance of teamwork and collaboration in achieving success. Surround yourself with talented individuals who share your vision and complement your skills.
  5. Practice Ethical Leadership: Lead with integrity and ethical conduct. Build trust and credibility with your employees, customers, and stakeholders by demonstrating honesty, transparency, and fairness in your actions.
  6. Diversify Investments: While focusing on your core business, consider diversifying your investments to mitigate risks and seize new opportunities for growth.
  7. Give Back to Society: Recognize the importance of giving back to the community. Allocate resources for philanthropic initiatives that address pressing social issues and contribute to the greater good.
  8. Monitor Finances Closely: Keep a close eye on your finances and investments. Regularly review your financial statements and performance metrics to identify areas for improvement and make informed decisions.
  9. Stay Committed to Success: Stay committed to your goals and persevere in the face of challenges. Embrace failure as a learning opportunity and remain resilient in your pursuit of success.
  10. Focus on Efficiency: Prioritize efficiency in your work and business operations. Identify areas where you can streamline processes and eliminate waste to maximize productivity.

Here are some steps to prioritize efficiency in your business:

Prioritizing efficiency involves identifying and focusing on tasks, processes, or strategies that yield the highest returns in terms of output, productivity, and resource utilization. 

  • Identify Goals and Objectives: Clearly define your goals and objectives, both short-term and long-term. Understand what you want to achieve and what outcomes are most important to you or your organization.
  • Analyze Tasks and Processes: Assess your current tasks, workflows, and processes to identify areas where improvements can be made. Look for tasks that are time-consuming, repetitive, or inefficient.
  • Use Prioritization Techniques: Use prioritization techniques such as the Eisenhower Matrix, ABC prioritization, or Pareto Principle (80/20 rule) to categorize tasks based on their importance and urgency. Focus on high-priority tasks that align with your goals and provide the most significant impact.
  • Delegate and Automate: Delegate tasks that can be done more efficiently by others, freeing up your time to focus on higher-value activities. Additionally, automate repetitive tasks using technology or tools to save time and reduce errors.
  • Time Management: Manage your time effectively by setting deadlines, breaking tasks into smaller, manageable chunks, and allocating time blocks for specific activities. Avoid multitasking, as it can decrease productivity and efficiency.
  • Continuous Improvement: Foster a culture of continuous improvement by regularly reviewing and optimizing your processes. Encourage feedback from team members and stakeholders to identify areas for enhancement and implement changes accordingly.
  • Eliminate Waste: Identify and eliminate any unnecessary steps, resources, or activities that do not add value to your goals. Streamline workflows and reduce inefficiencies to maximize productivity and minimize waste.
  • Utilize Resources Wisely: Make efficient use of available resources, including time, money, and manpower. Allocate resources strategically to tasks and projects that offer the greatest return on investment.
  • Stay Flexible and Adaptive**: Remain flexible and adaptive in your approach to efficiency. Be open to trying new methods, technologies, or strategies that may improve your processes and outcomes.
  • Measure and Track Progress: Monitor and measure your progress towards efficiency goals using key performance indicators (KPIs) and metrics. Track improvements over time and adjust your strategies as needed to maintain efficiency.

By implementing these action points, you are applying the valuable lessons from “The Empire of Business” to your life and business, fostering growth, success, and positive impact in their endeavors.

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