Make Your EVUNN Journey Personal
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THE PROBLEM: I have a clear offer, but I don't know how to package it into something customers can easily understand, buy and experience.
If you want to start a business your target audience can't resist, understand offer packaging
Step 6: Package The Offer
Step 5 answers What is the offer? Step 6 answers: How should I package and structure that offer so the customer knows exactly what they are buying and can experience the transformation?
This step is very important because a lot of experts like coaches, consultants, trainers, freelancers and professionals, have good service but have packaged it around their own time rather than the customer’s desired result.
In Step 5, you designed your offer. You still have an important decisions to make. For example, should you sell 10 hours of consulting? or a 6-weeks business transformation programme?
Should your offer include weeekly calls + templates + implementation support Or a done-for-you service?
These aren’t merely delivery decisions. The way you package your expertise changes how the customer understands, evaluates and experiences the offer.
The EVUNN Mindset Shift
This Takes you From How Much Of My Time Am I Selling? → What is the Best Way To Deliver the Transformation?
A lot of experts package their expertise around what is easiest for themselves. For example, I charge ₦X per hour. or I offer four coaching sessions. or I provide consulting on a monthly retainer.
But the customer isn’t buying your hours. They’re buying progress toward an outcome. So instead of asking how should I package my services, ask what structure will make it easiest for this customer to experience the transformation I’ve designed?
That questiion might lead to:
A productized service
A fixed-scope consulting engagement
A coaching programme
A group programme
A workshop
A digital product
A toolkit
A done-for-you service
A hybrid offer
A retainer
The right format depends on the customer, problem and transformation.
Recommended Book for Step 6: $100M Offers
Author: Alex Hormozi
Time Investment: 5+ hours (Audiobook)
Listen to Audiobook with Audible free trial |Buy the book at Amazon
You already used this book in Step 5 to design the core offer. For Step 6, don’t reread the entire book.
Use the sections that help you think about how the components of the offer are assembled and presented.
Recommended Chapters for Step 6:
Chapter 9: Creating Your Grand Slam Offer Part I: Problems & Solutions
Review how problems and solutions can be translated into offer components.
Chapter 10: Creating Your Grand Slam Offer Part II: Trim & Stack
Use this chapter to decide:
What belongs in the package
What should be removed
What should be combined
What should be presented as the core offer
What genuinely improves the customer’s experience
Chapter 11: Enhancing The Offer
Skim this chapter as preparation for Step 8, but don’t make scarcity, urgency, bonuses or guarantees the focus of Step 6.
Chapters you don’t need yet
Don’t make pricing the focus here.
That’s Step 9. And don’t make offer validation the focus. That’s Step 10.
Listen to Audiobook with Audible free trial |Buy the book at Amazon
Your Step 6 Outcome
By the end of this step, you should have a Customer-Ready Offer Package that contains core offer, offer components, delivery model, customer Journey, customer responsibilities, duration, scope, support & reesources.
By now if you followed from the begining (phase one), you should now have:
Validated Problem
↓
Most Promising Solution
↓
Problem–Solution Fit
↓
Customer Outcome
↓
Transformation Roadmap
↓
Designed Offer
↓
and after concluding step 6, you have a Packaged Offer.
It’s time to put your offer together. Package gour offer so people get it
You may have a great solution, but if people can’t quickly understand what they’re getting and why it matters, they won’t buy it.
🔓 Use the EVUNN Execution Toolkit – Offer Packaging Worksheet
You’ve designed your offer. Now turn it into a clear, structured customer experience.
The EVUNN Offer Packaging Worksheet helps you decide what belongs in the package, how it should be delivered, what the customer receives, what they need to do, and where the boundaries of the offer sit.
Do this before you start selling so you don’t make your customer work too hard to understand what you’re offering and you lose out. People don’t have the patience to figure it out.
One Payment of ₦5,500 or $4.25 . All Stage 1 Toolkits. Yours For Life. Plus access to EVUNN Doers Community
No monthly subscription. No recurring fees. Just the tools you need to execute
What Should I Do Next?
Your offer is now designed and packaged.
But a customer doesn’t automatically see the value simply because you’ve created something useful.
The next question is we need to answer is why should this particular customer believe this offer is valuable to them? That takes us to the next step.
Step 7: Define The Value Proposition
This is where you connect the customer, problem, solution and desired outcome into a clear statement of value.
