How to Price Your Service: Build a Pricing Strategy | EVUNN
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THE PROBLEM: I have an offer people may value, but I don't know what to charge for it.
Your pricing can break your business. Before you launch the offer, work out a pricing strategy
Step 9: Develop Your Pricing Strategy
Your Stage 1 access includes all the EVUNN Toolkits you’ll need to do the work. Don’t just read. Use them as you move through each step.
By now if you have been following the map, you should have:
Designed the solution
Established problem–solution fit
Defined the customer outcome
Mapped the transformation
Designed the offer
Packaged the offer
Defined the value proposition
Strengthened the offer
Now, its time take one major decision: What should I charge for the offer?
Many experts get stuck here. They look at competitors or they calculate how many hours the work will take wnd multiply their hourly rate by the number of hours.
Or they simply choose a price that feels comfortable.
But pricing is not just about what you need to earn. It is a decision about the relationship between: Customer → Problem → Outcome → Value → Offer → Price
Your goal is not to find a magical correct price. Your goal is to develop a pricing strategy that makes commercial sense and can be tested in the market.
The EVUNN Mindset Shift
You go From What Can I Charge? → What Makes This Price Make Sense?
An expert may think: I have 15 years of experience, so I should charge ₦X. But customers don’t necessarily value your experience simply because you have it.
They value what that experience helps them achieve.
So instead of asking: how much should I charge for my time, ask:
What is the economic and practical value of solving this problem for this customer?
Your expertise influences your ability to create value. It does not automatically determine the price.
Recommended Book for Step 9: $100M Offers
Author: Alex Hormozi
Time Investment: 5+ hours (Audiobook)
Listen to Audiobook with Audible free trial |Buy the Book at Amazon
Remember, you have already used this book for offer creation and enhancement. For pricing, we will return specifically to its pricing section.
Chapters of 100m Offers to Focus on For this Step
Chapter 3 – Pricing: The Commodity Problem (Essential)
Understand why customers can treat an offer like a commodity when its value isn’t clearly differentiated.
Chapter 4 – Pricing: Finding The Right Market – A Starving Crowd (Essential)
Pricing doesn’t exist independently of the market. A strong offer presented to the wrong market can still struggle.
Use this chapter to think about:
Demand
Problem importance
Customer ability to pay
Market attractiveness
Chapter 5 – Pricing: Charge What It’s Worth (Essential)
This is the core reading for this step. Focus on the relationship between: Price ↔ Value ↔ Outcome
Don’t interpret this as: Charge as much as possible.
The EVUNN lesson is:
Price should be grounded in the value and economics of the problem you’re solving, while remaining credible for the customer and market.
Listen to Audiobook with Audible free trial |Buy the Book at Amazon
Your Step 9 Deliverable
By the end of this step, you should have a Pricing Strategy Blueprint that contains the following:
Customer & Desired Outcome
↓
Problem Cost / Economic Significance
↓
Customer Ability To Pay
↓
Alternative Solutions
↓
Delivery Economics
↓
Pricing Model
↓
Price Floor
↓
Target Price
↓
Price Ceiling
↓
Offer Scope At That Price
↓
And then the Initial Pricing Hypothesis once you are through with this step. This is the pricing decision you will validate in Step 10.
By Now your Offer Blueprint should have if you have started implementing the steps:
Validated Problem
↓
Most Promising Solution
↓
Problem–Solution Fit
↓
Customer Outcome
↓
Transformation Roadmap
↓
Designed Offer
↓
Packaged Offer
↓
Value Proposition
↓
Strengthened Offer
↓
Pricing Strategy
Your price affects more than revenue. It influences how customers perceive your value, your profitability, and the sustainability of your business.
Use the EVUNN Execution Toolkit – Pricing Strategy Toolkit
Use the EVUNN Execution Toolkit – Pricing Strategy ToolkitThe EVUNN Pricing Strategy Toolkit helps you evaluate your offer, customer value and profit goals so you can arrive at a price you can confidently stand behind.
Work on yiur price before you start selling or you may ebd up leaving money on the table, or price yourself out of the market.
Get this toolkit + every other Stage 1 Toolkit for 12 months, plus access to the EVUNN Doers Community.
₦5,500 today.
Follow the roadmap. Use the tools. Do the work.
What Should I Do Next?
You have now designed, packaged, strengthened and priced the offer but you’ve also made several assumptions along the way.
You assume: The customer wants the offer. You assume: The customer sees the value. You also assume: The customer will accept the price.
Those assumptions now need evidence to prove you have a business.
Next? Step 10: Validate The Offer
The question we will now try to answer is: will real customers actually want this offer and pay for it?
This is where your offer moves from designed to tested.
