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Pricing Strategy Toolkit: Set the Right Price for Your Offer | EVUNN

You know what your offer does and why it is valuable.

Now put a price on it. This is where many experts get stuck.

They ask: What price can I get away with charging A better question is what price makes sense for the value I’m creating and the customer I’m serving and still covers my cost?

What is this toolkit about?

The Pricing Strategy Toolkit helps you choose a price based on your offer, customer, value and market, not simply your costs or what competitors charge.

You’ll consider:

  • The value of the outcome
  • Customer willingness to pay
  • Your delivery costs
  • Alternative solutions
  • Your positioning
  • Your pricing model

The goal isn’t to find the perfect price. It’s to arrive at a defensible starting price you can test.

 

A lot of experts price by guessing. They say: My competitors charge this much. or I’ll just charge what feels comfortable.

Both can lead to underpricing, overpricing or an offer that is difficult to sell. Your price should make sense alongside the value and positioning of your offer.

Use this toolkit when:

  • Your offer is clearly defined.
  • You understand its value.
  • You’re ready to set a starting price.
  • You want to test your pricing with real customers.

You’ll have a Pricing Strategy with:

  • Starting price
  • Pricing model
  • Pricing rationale
  • Key pricing assumptions
  • Factors that could change the price

1. Assess the Value
What is the outcome worth to the customer?

2. Consider the Market
What are customers currently paying for alternatives?

3. Choose Your Pricing Model
What is the most appropriate way to charge?

4. Set a Starting Price
Choose a price you can confidently test.

Don’t treat your first price as permanent.

Pricing is a hypothesis until the market responds.

 

 

 

 

The Toolkit

Pricing Strategy Notion Template

Use the template to develop a starting price and pricing approach you can test with real customers.

Open the Pricing Strategy Toolkit below

Open the Buyer Motivation Mapper Toolkit



Your Completed Output after using the Toolkit

Save your:

Pricing Strategy
Your starting price and pricing model.

Pricing Rationale
Why the price makes sense.

Pricing Assumptions
What you still need to learn.

 

What’s Next?

 

Offer Validation

Your offer is now designed, packaged and priced. But none of that guarantees people will buy it.

Now you need to put the offer in front of real customers and find out:

Do they understand it, value it and actually want to buy it?

Next: Go to Offer Validation Roadmap