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PROBLEM: I've chosen the problem, but I don't fully understand what's happening inside it.
To find a profitable problem to solve, you must understand what it is like to experience the problem
Step 7: Problem Mapping
By now, you’ve now selected the problem with the strongest evidence and potential. But a problem is rarely one simple thing.
It may involve different situations, behaviours, causes, frustrations, consequences and workarounds.
If you don’t understand these layers, you risk building a solution for the symptom rather than the real problem.
So now, it’s time to take the problem apart.
The Evunn Mindset Shift
From A Problem → The Problem System
Don’t stop at: My customers have this problem.
Ask: What is actually happening when this problem occurs?
Your goal is to move from a broad problem statement to a structured understanding of the problem and everything surrounding it.
No Book. This is Step is Purely Execution Based
You don’t need another book at this point either. You only need to implement this steo with the EVUNN Problem Mapping toolkit
You’ve already learnt how to identify problems, understand motivation, develop empathy, understand the customer’s job and conduct customer discovery.
Now you need to organize what you’ve learnt.
What Problem Mapping Helps You Discover
A good problem map helps you see:
Who Experiences The Problem?
Which specific people experience it?
When Does It Happen?
What situations, events or triggers bring it to the surface?
What Happens?
What does the person actually do when the problem occurs?
What Causes Or Contributes To It?
What factors appear to create or worsen the problem?
What Are The Consequences?
What happens when the problem continues?
How Are They Coping Today?
What workarounds, alternatives or existing solutions are they using?
What’s Still Missing?
Where do those current approaches fail to adequately solve the problem?
What Do They Ultimately Want?
What outcome are they trying to achieve?
A problem map is not a collection of assumptions.
It is a structured representation of what you currently understand, and what you still need to investigate about the chosen problem.
Your Step 7 Outcome
By the end of this step, you should have:
A structured map of your chosen problem
A clear picture of who experiences it
The situations and triggers surrounding it
The behaviours associated with it
Potential causes and contributing factors
The consequences of leaving it unresolved
Existing solutions and workarounds
Identified unmet needs and gaps
A clearer picture of the desired outcome
A list of remaining unknowns that require investigation
Most importantly, by the end of this step, you will be able to see the problem as a system rather than a single statement.
🔒 Map Your Problem With EVUNN Toolkit
You’ve done the research and prioritized the problem. Now turn what you’ve learnt into a problem map because what looks like one problem may actually be a chain of smaller problems.
The EVUNN Problem Mapping Toolkit gives you a structured canvas to break your chosen problem down into its key components, connect the evidence so you see what’s causing what, and find where the real problem lies.
Do this before you build your solution. Otherwise, you might end up solving the wrong problem.
Instead of keeping your research scattered across notes, conversations and ideas, bring everything together in one clear map using the toolkit.
One Payment of ₦5,500 or $4.25 . All Stage 1 Toolkits. Yours For Life.
No monthly subscription. No recurring fees. Just the tools you need to execute
What Should I Do Next?
You now understand the structure of the problem. But there’s still a danger. A broad problem map can contain multiple problems, symptoms and possible causes. So, you need to be spexific on exactly what problem you are solving.
Mapping asks: “What’s going on with this problem?” It helps you understand the chosen problem and its scope well.
Framing asks: “What exactly are we trying to solve?” This is where you narrow, challenge and redefine the problem.
Before you build anything, you need to decide: Which specific problem are we actually trying to solve? You need to be sure of this before you go ahead to validate the problem.
That’s the purpose of the next step.
Next? Step 8 – Problem Framing
This steo takes you from mapping the problem to reframing your assumption, then to defining the right problem and finally creating a precise problem statement
And that brings you one step closer to problem validation.
