How to Design an Offer: Create a Valuable Offer Customers Want | EVUNN
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THE PROBLEM: I understand the problem, but I don't fully understand what it's like to experience it.
To have a profitable business, you nust know how to design an irresistable offer
Step 5 : Design The Offer
Now you’ve already done most of the work that should come before offer creation.
You have:
A validated customer problem
A Most Promising Solution
A Problem–Solution Fit assessment
A defined Customer Outcome
A Transformation Roadmap
So, you need to turn those pieces into an actual offer.
This is where you move from I can solve this problem to here is the specific offer I will provide to help this customer achieve this outcome.
Your offer should not simply package your expertise. It should package your expertise around the customer’s desired transformation.
The EVUNN Mindset Shift
You go From What Can I Sell? → What Offer Creates The Most Value For This Customer?
Most experts begin with what they already know how to deliver like I’ll offer consulting or I’ll create a course.
But those are delivery formats, not offers.
Your offer needs to answer: Who is this for? What important problem does it solve? What outcome does it help create? What transformation does it provide? What exactly does the customer receive? Why is this worth paying for?
This is where $100M Offers becomes particularly useful.
Recommended Book For Step 5: $100M Offers
Author: Alex Hormozi
Time Investment: 5+ hours (Audiobook)
Listen to Audiobook with Audible free trial |Buy at Amazon
The Big Idea From 100M Offers
Now use Hormozi’s framework to think about how to construct the offer around the customer’s desired outcome and increase its perceived value.
You do not need to read the entire book for this step. Your job right now is to extract the parts that help you design the core offer.
What Chapters of 100m Offers Should you Focus on Now? Focus on these:
Section III – Value:r Create Your Offer
Chapter 6 – Value Offer: The Value Equation (Essential)
This introduces the framework for thinking about perceived value.
Pay particular attention to the relationship between:
Desired outcome
Perceived likelihood of achievement
Time delay
Effort and sacrifice
This is highly relevant to the offer you’re designing.
Chapter 7 – Free Goodwill (Skim)
Use this to understand the role of giving value before or around the offer.
Don’t let this turn your offer into a collection of free bonuses.
Chapter 8 – Value Offer: The Thought Process (Essential)
Use this to understand the thinking process behind constructing an offer around the customer’s desired outcome.
Chapter 9 – Value Offer: Creating Your Grand Slam Offer Part I – Problems & Solutions (Essential)
You have already identified the customer’s problem and your proposed solution.
Now use this chapter to think about how those pieces can become components of the offer.
Chapter 10 – Value Offer: Creating Your Grand Slam Offer Part II – Trim & Stack (Essential)
Use this to decide:
What belongs in the offer
What should be removed
What should be combined
What genuinely adds value
The goal isn’t to make the offer bigger.
It’s to make it more valuable and coherent.
What to Skip for Now
Section IV – Enhancing Your Offer
Chapters 11–16 are useful, but I would not make them the focus of Step 5.
They cover:
Scarcity
Urgency
Bonuses
Guarantees
Naming
These are important offer-enhancement decisions, but EVUNN has deliberately separated offer creation from offer strengthening.
You’ll deal with these more deliberately in step 8 : Offer Value Builder
What You Can Skip For Now
Section I: How We Got Here
Chapters 1–2
Useful background, but not necessary for completing this step.
Section II: Pricing
Chapters 3–5
Important, but pricing has its own place in EVUNN under Step 9: Pricing Strategy
Your focus now should be on designing the offer.
Section V: Execution
Your First $100,000
Not relevant to this step.
Your Step 5 Outcome
By the end of this step, you should have a Complete Offer Blueprint that contains:
Target Customer
↓
Validated Problem
↓
Most Promising Solution
↓
Customer Outcome
↓
Transformation Journey
↓
Core Offer
↓
Offer Components
↓
Value Drivers
↓
Delivery Format
↓
Clear Offer Statement
It’s time to build the offer. You have a solution. Now turn it into something your customer can clearly understand, see the value in, and feel confident paying for.
🔓 Use the EVUNN Execution Toolkit – Offer Design & Value Canvas
The EVUNN Offer Design & Value Canvas helps you define the customer, core promise, transformation, offer components, value drivers and delivery format, so you finish this step with a complete offer blueprint that tells peoole exactly what you’re offering, who it’s for, what they get, and why it’s worth paying for.
Skipping this step means having a good solution and creating an offer people don’t understand or value.
One Payment of ₦5,500 or $4.25 . All Stage 1 Toolkits. Yours For Life. Plus access to EVUNN Doers Community
No monthly subscription. No recurring fees. Just the tools you need to execute
What Should I Do Next?
If you have implemented this step, you should now have a designed offer.
However, you still need to decide how that offer should be packaged and experienced by the customer.
- What exactly do they receive?
- How is it structured?
- How is it delivered?
- What is included, and what isn’t?
We will figure that out in the next step.
Next? Step 6: Package The Offer
The question we will answer in the next step is: How should I structure and package this offer so the customer clearly understands what they’re buying and can successfully experience the transformation?
