By now you know who you’re trying to reach. Next, you need to find real people who fit that description.
A good prospect list isn’t a huge spreadsheet filled with names. It’s a focused list of people who have a reasonable chance of needing what you offer.
What is this toolkit about?
The Prospect List Builder helps you turn your Best-Fit Customer into a list of real prospects you can approach.
You’ll identify:
- Who fits your customer criteria
- Problem signals
- Buying-situation signals
- Where to find them
- Relevant information
- Priority level
The goal is simple is to find the right people to talk to first.
What problem does it solve?
Knowing your target customer isn’t the same as knowing who to contact.
You might say: “I help consultants.” But who are the consultants you should actually approach?
This toolkit helps you move to specific, qualified prospects.
When should I use it?
Use this toolkit after you’ve built your Customer Acquisition Plan and know: Who → Problem → Buying Situation → Channel. Now it’s time to find the people who fit.
What will I have when I'm done with the toolkit?
You will have focused Prospect List containing:
- Real prospects
- Contact information
- Problem signals
- Buying-situation signals
- Relevant context
- Priority ranking
How to use it
1. Apply Your Customer Criteria
Who qualifies?
2. Look for Problem Signals
What suggests they may have the problem?
3. Look for Buying Signals
Why might the problem matter now?
4. Build Your List
Capture only useful information.
5. Prioritise
Start with the strongest prospects.
You don’t need hundreds of names. Start with 25–50 qualified prospects you can realistically reach.
My Recommendation
Don’t spend weeks building the list. Your first prospect list is an experiment. Build enough people to start conversations, then improve the list based on what you learn.
Evunn Action Points (Recommended)
The Toolkit
Use the template to identify and organise qualified prospects who are worth approaching first.
Open the Prospect List Builder Toolkit below.
Your Completed Output after using the Toolkit
Save your:
Prospect List: 25–50 qualified prospects.
Priority Ranking: who you should approach first.
Prospect Signals: why each person may be relevant.
What’s Next?Start Customer Conversations
You have your list. Now comes the part that actually matters: Talk to people.
Don’t pitch them immediately. Don’t try to prove how much you know. Start by learning about their situation, their problem and what they’re trying to accomplish.