Now you have a clear message. You need to get people to stop and pay attention to it. Most people won’t give your message their attention just because it’s good. Your opening needs to connect with something they already care about.
What is this toolkit about?
The Marketing Hook Builder helps you create attention-grabbing openings for your marketing.
You’ll build hooks around:
- The customer’s problem
- Their desired outcome
- Their situation
- Their frustrations
- Your offer’s value
- Your key differentiator
You want to make the right person want to hear more.
What problem does it solve?
You can have a valuable offer and still be ignored if your message doesn’t catch attention.
A weak hook says: “We provide business consulting services.” A stronger one speaks to something the customer recognises.
The hook earns attention. The message earns interest.
When should I use it?
Use this toolkit after you’ve built your messaging framework and know: the Who, Problem, Outcome and Difference
What will I have when I'm done with the toolkit?
A Marketing Hook Bank containing hooks for:
- Problem awareness
- Desired outcomes
- Customer situations
- Frustrations
- Contrarian ideas
- Curiosity
- Your offer
How to use it
1. Start With the Customer
What already has their attention?
2. Choose the Angle
Problem, outcome, situation, frustration or curiosity?
3. Write the Hook
Make the opening specific and relevant.
4. Create Variations
Develop several ways to communicate the same underlying idea.
Don’t write hooks just to get clicks. A good hook attracts the right people.
Evunn Action Points (Recommended)
The Toolkit
Marketing Hook Builder Notion Template
Use the template to turn your customer insights and messaging into attention-worthy marketing hooks.
Open the Marketing Hook Builder Toolkit below.
Your Completed Output after using the Toolkit
Save your:
- Marketing Hook Bank. A collection of hooks you can test across your marketing.
- Hook Angles. The different customer problems, desires and situations you’re using to earn attention.
What’s Next? Choose Where to Reach Them
Getting someone’s attention is only useful if you can reach them where they already spend time and look for solutions. Next, you’ll choose the channels and places where your best-fit customers are most likely to be found.