By now, you must have tested your offer with real people.
Now you need to get clearer about who is most likely to need, value and buy it.
What is this toolkit about?
The Ideal Customer Profile Builder helps you turn what you’ve learnt into a practical profile of your best-fit customer.
You’ll define:
- Who they are
- Their situation
- The problem they have
- What they want
- What makes them a strong fit
- Who is not a fit
The goal isn’t to create a fictional persona. It’s to identify the type of customer your offer is best suited for.
What problem does it solve?
A broad target market isn’t enough.
“I help entrepreneurs” is very different from:
“I help first-time consultants who have expertise but haven’t yet turned it into a clear, sellable offer.”
The clearer the customer, the easier it becomes to find and approach the right people.
When should I use it?
Use this toolkit after testing your offer and learning who responds most strongly to it.
Don’t define your ideal customer based only on who you want to serve. Use evidence from your research and validation.
What will I have when I'm done with the toolkit?
An Ideal Customer Profile showing:
- Best-fit customer
- Relevant situation
- Core problem
- Desired outcome
- Buying indicators
- Strong-fit characteristics
- Exclusion criteria
How to use it
1. Review What You Learned
Who responded most strongly?
2. Define the Best Fit
What do your strongest customers have in common?
3. Define the Buying Context
What situation makes your offer relevant?
4. Set Your Qualification Criteria
Who should, and shouldn’t, you target?
Evunn Action Points (Recommended)
The Toolkit
Ideal Customer Profile Builder Notion Template
Use the template to create a clear, evidence-based profile of the customer your offer is best suited for.
Open the Ideal Customer Profile Builder Toolkit below
Your Completed Output after using the Toolkit
Save your:
- Ideal Customer Profile
A clear description of your best-fit customer.- Qualification Criteria
The characteristics that make someone a strong fit.
- Qualification Criteria
- Exclusion Criteria
Who you should not target.
What’s Next? Customer Buying Situation
Knowing who your ideal customer is isn’t enough.
The same person may be a perfect fit for your offer but have no reason to buy right now.
Next, you’ll identify: What situation makes your customer ready to act?