Phase 2: Problem Contact
Welcome to Phase 2. Now that your mindset is dialed in, it is time to face the biggest trap in business: building something nobody actually wants to buy. Most people fail because they sit in a room guessing what the market needs.
They waste months creating products that nobody cares about.We are going to do the exact opposite. In this phase, you will learn how to make direct contact with your market's deepest frustrations.
You will discover exactly where your future customers are hurting, so you can step in and fix it.
Your Phase 2 Cheat Codes
Click on each level tab to expand. Listen to the audio insights on your commute or read the text. You chose how you learn. No complicated spreadsheets or boring market research required. Get the exact shortcuts, and discover exactly what your buyers want
Level 1: Perception Seeing real problems
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Read this to get Started
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Read Seeing What Others Don’t Summary
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Read Demand Side Sales summary
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The Mom Test Summary
Level 2: Understanding Human Behaviour & Motivation
Level 3: Empathy
Level 4: Jobs To Be Done
Level 5: Customer Discovery
Level 6: Problem Mapping
Level 7: Problem Prioritization
Level 8: Problem Framing
Level 9: Problem Validation
Phase 2 Completion Checklist
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🎉 Phase 2 is officially complete! Congratulations.
Awesome job. You just crossed a massive milestone that most failing entrepreneurs completely skip.
By finishing this phase, you now know exactly how to listen to the market. You are no longer guessing. You have real, actionable data on what your audience desperately needs.
🏆 Asset Unlocked: The Market Radar
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Next Step: Phase 3: Offer Shape and Offer DesignÂ
Ready to turn those market problems into an irresistible offer that people eagerly pay for? Let’s jump straight into the fun part.