Create an offer make more sales

How to Create an offer your audience can’t resist without looking stupid

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How do you create an offer to make it truly irresistible to your ideal clients?I frequently talk about finding your message, sharing stories, and transferring emotions through your sales copy.

But having a great sales copy doesn’t solve everything.

The first thing you need to do is to focus on reaching the right audience first.

If someone’s not interested in what you offer or they simply don’t have the money to pay for it, it doesn’t matter how good your sales copy is.

Once you have identified your ideal client (by researching them), create an offer they would be crazy to ignore!

There is a desperate problem they want to solve or a burning desire they want to fulfil right now.

What does success look like for them?

Use your imagination.

What is their daily life like?  How does it feel to suffer with this problem?

What frustrations do they deal with every day?

What does their life look like after they’ve solved the problem?  How does it feel?  How do those around them see them differently now (how has their status changed)?

Now that you’ve seen the before and after…what is the quickest, easiest, and most effective way to reach their end goal?

That bridge is the starting point of your offer.

Now, think about every obstacle they could face along the way.

Even though it worked for you or your clients, come up with all the reasons they believe it might not work for them.

What has caused them to fail in the past?

What do they perceive as the barriers that could stop them now?

List everything that comes to mind.

Let’s say that you help someone get started with Facebook advertising.

Some of the obstacles they will face include setting up a Facebook page, choosing the right conversion option, targeting their ideal audience, creating ads, choosing images, creating a landing page, tracking ads, handling comments, following up, etc.  Keep brainstorming and you’ll think of even more.

Your highest level offer may be a done-for-you option, but let’s also consider what you could offer at volume.

How will you help them overcome each of their obstacles?

Write down your specific solution to each problem.

You might include several ad templates where they can simply answer your questions or fill-in-the-blanks to create their ads.

There is a guide for how to respond to positive comments, how to handle negative ones, and how to know which ones to delete.

Solve all the problems.

When you’re done, you might have a mix of training, templates, and community support for the main product and the bonuses.

Maybe you even include a set-up call where you help them get started (and give them an option to upgrade to your higher ticket done-for-you service).

Create an irresistible offer by discovering and handling objections in advance.

The quickest shortcut to more leads, sales and profits is coming up with an offer so good your ideal clients simply can’t say “No”.

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How could you make your offer truly irresistible to your ideal customer? 

I often talk about finding your message, sharing stories and conveying emotions through your marketing messages.

But a good copy does not solve everything.

What you need first is the RIGHT audience.

A wrong audience does not care about what you are offering or just don’t have the money to pay for it, no matter how good your copy is.

Once you have  identified your ideal customer, create an offer they will feel stupid to ignore.

There must be a desperate problem they want to solve or a burning desire they want to fulfil.

What does success look like to your target audience? Use your imagination.

How is their everyday life like? How does it feel to suffer from this problem? What frustrations do they deal with every day?

How will their life be after solving the problem? How does it feel? Has their status changed?)

Now that that you have seen the before and after what’s the quickest, easiest, and most effective way to reach your prospects ultimate goal?

This bridge is the starting point of your offer.

Now think of every obstacle you might encounter along the way if you are the prospect.

Even if your solution has worked for you or your customers, think of all the reasons why they think it might not work for them. 

How they may have failed in the past?What do you think are the barriers that could holding them back now? Make a list of everything that comes to mind.

Let’s say you are helping someone get started with Facebook advertisingSome of the hurdles they  face include setting up a Facebook page, choosing the right conversion option, targeting their ideal audience, creating ads, choosing images, creating a landing page, tracking ads, the comments handling, tracking, etc. Keep brainstorming and you will find more.

Your top teir offering might be an option tailored to you (done for you offer) but let’s also consider what you might be offering in terms of volume.

How will you help them overcome each of their obstacles?

Write down your specific solution to each problem. You can create different ad templates where they can simply answer questions or fill in the gaps to create their ads.

Create a guide on how to respond to positive comments, how to deal with negative ones, and how to know which ones to delete. Take care of all the obstacles.

When you are done, you might get a mix of training, templates, and community support for the core product and bonuses you would offer.

Then  setup a discovery call where you help them  (and give them the option to upgrade to your higher ticket  service – the done for you offer).

Create a compelling offer by anticipating and addressing objections beforehand. The quickest shortcut to more leads, sales and profits is to make an offer so good your ideal customers just can’t say no to.

If you are a full time employee and want to create a business on the side that will give you more stream of income, we can help you create a full sales funnel that ensures your offer is irresistible to your target audience. Find out how we can help your side business make more sales.


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