Problem validation toolkit

Problem Validation Toolkit | Evunn

You’ve identified and framed a problem. Now you need to find out:

Is this actually a problem worth solving?

The Problem Validation Toolkit helps you move from I believe this is a valuable problem to I have evidence that this problem is real, important, and worth pursuing.

 

What is this toolkit about?

The Problem Validation Toolkit is a guided tool for testing whether a problem is significant enough for people to take action to solve.

It helps you validate the problem before building the solution.

 

What problem does it solve?

Professionals often fall in love with their problem hypothesis.

They think:

“People have this problem, so they’ll pay for my solution.”

But a problem can be:

  • Real but not important

  • Important but too difficult to solve

  • Frequent but tolerated

  • Painful but already well served by alternatives

  • Interesting but not urgent enough to act on

Problem validation helps you avoid investing time and money solving a problem that isn’t valuable enough to pursue.

Don’t validate your solution first. Validate the problem.

 

When should I use this toolkit?

Use this toolkit after Problem Framing, when you have a clear problem statement and supporting evidence.

Use it before building your offer or solution.

 

What will I have when I’m done using the toolkit?

You’ll have a Problem Validation Report showing:

  • Evidence that the problem exists

  • Who experiences it

  • How often and in what situations it occurs

  • How people currently deal with it

  • What they’ve already tried

  • The consequences of leaving it unresolved

  • Evidence of willingness to act or invest

  • Your strongest supporting and contradicting evidence

  • A clear Validate, Refine, or Reject decision

 

 How to use this toolkit

The Notion toolkit will guide you through:

1. Define your validation hypothesis
State what you believe to be true about the problem.

2. Gather evidence
Use customer conversations, observations, behaviour, existing alternatives, and other relevant evidence.

3. Test the problem
Look for evidence of real behaviour, not just opinions or compliments.

4. Analyse what you found
Separate strong evidence from assumptions and weak signals.

5. Make the decision
Decide whether to Validate, Refine, or Reject the problem.

Be willing to disprove your idea. That’s the purpose of validation.

 

The Toolkit

Problem Validation Toolkit| Notion Template

Use this template to organise your evidence, test your assumptions, and make your validation decision.

👉 Open the Problem Validation Toolki

Duplicate the template into your Notion workspace before you start.

Open the Problem Validation Toolkit



Your Completed Output

When you’re finished, save:

  1. Your Problem Validation Report
    The evidence you’ve gathered and what it tells you.
  2. Your Validation Decision
    Validate, Refine, or Reject.
  3. Your Evidence Log
    The strongest evidence supporting or challenging your problem hypothesis.

If the problem is validated, you now have a much stronger foundation for moving into solution and offer development.

 

What’s Next?

Solution or Offer Creation

You’ve done the work most people skip.

You’ve moved from:

Expertise → Problems → Motivation → Empathy → Jobs → Discovery → Prioritization → Mapping → Framing → Validation

Now you have a problem with evidence behind it.

The next question is:

What is the best way to solve it?

→ Continue to Solution/ Offer Development

Next: Offer Creation Roadmap