You’ve established that your solution fits a real customer problem.
Now ask: What should actually be different for the customer after they use it? Your solution may have features, sessions or deliverables. But those are outputs.
The customer cares only about the result.
What is this toolkit about?
The Customer Outcome Builder helps you define the specific result your customer wants to achieve.
You’ll clarify:
- Where they are now
- Where they want to be
- What should change
- What success looks like
- Why the outcome matters
What Problem Does It Solve?
Experts often describe what they deliver instead of what the customer achieves.
Don’t describe the product. Define the change.
What problem does it solve?
Experts often describe what they deliver instead of what the customer achieves.
Don’t describe the product. Define the change.
When should I use it?
Use it when you’ve established problem-solution fit and need to define the customer success your solution should create.
What will I have when I'm done with the toolkit?
A Customer Outcome Map showing:
- Starting situation
- Desired outcome
- Success indicators
- Why the outcome matters
How to use it
1. Define the Starting Point
Where is the customer now?
2. Define the Desired Outcome
Where do they want to be?
3. Define Success
How will you know they’ve achieved it?
4. Connect Outcome to Value
Why does it matter?
Don’t confuse your solution’s output with the customer’s outcome.
Evunn Action Points (Recommended)
The Toolkit
Customer Outcome Builder Notion Template
Use the template to define the specific result your solution should create.
👉 Open the Customer Outcome Builder Toolkit below
Your Completed Output after using the Toolkit
Save:
- Customer Outcome Map
The change your solution should create. - Primary Outcome
The most important result. - Success Indicators
How you’ll recognise it. - Outcome Assumptions
What still needs to be confirmed.
What’s Next?
Customer Transformation
You know where the customer is and where they want to go.
Now map the journey between the two.