Right now you know the problem, the customer outcome and the transformation they need.
Now you need to turn that understanding into an offer people can actually choose.
What is this toolkit about?
The Offer Design & Validation Canvas helps you design an offer around the customer’s problem, desired outcome and transformation.
It helps you clarify:
- Who the offer is for
- The problem it solves
- The outcome it creates
- What the customer needs to achieve it
- What you will provide
- Why the offer is valuable
- What still needs to be validated
Your goal isn’t to make the offer look attractive. It’s to create an offer that makes sense to the customer.
What problem does it solve?
Most experts build offers around what they know how to deliver, but an offer should start with the customer’s need.
The better question is: What does this customer need from me to achieve the outcome they want?
When should I use it?
Use this toolkit when:
- You’ve validated the problem.
- You’ve defined the customer outcome.
- You’ve mapped the transformation.
- You’re ready to turn the solution into an offer.
- You want to test the offer before investing heavily in it.
Don’t add features simply to make the offer look bigger.
What will I have when I'm done with the toolkit?
You’ll have an Offer Design & Validation Canvas showing:
- Target customer
- Problem
- Desired outcome
- Transformation
- Offer promise
- Key deliverables
- Value
- Key assumptions
- Validation questions
How to use it
The Notion toolkit guides you through 2 activities:
1. Define the Offer
Who is it for, and what does it help them achieve?
2. Design the Offer
What needs to be included to create the outcome?
Don’t assume a well-designed offer will automatically sell.
Evunn Action Points (Recommended)
The Toolkit
Offer Design & Validation Canvas Notion Template
Use the template to turn your customer problem, outcome and transformation into a clear offer worth testing.
Open the Offer Design & Validation Canvas Toolkit below
Your Completed Output after using the Toolkit
Save:
- Your Offer Canvas
The complete structure of your proposed offer. - Your Offer Assumptions
What you still need to prove. - Your Validation Questions
What you need to learn from potential customers.
What’s Next?
Offer Packaging
You know what your offer needs to do. Now you need to decide how to package it so the customer can understand, evaluate and choose it.
You’ll define the offer’s: Format → Deliverables → Experience → Pricing → Presentation